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James Brandon
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A site to make offshoring feel low-risk

Client
Cape Access
Role
Design and development
Screenshot of the Cape Access website homepage
Screenshot of the Cape Access website homepage

Cape Access helps UK businesses build cost-efficient, scalable offshore teams in South Africa. The hardest part of that pitch is trust: a UK business owner needs to believe this is lower-risk than it sounds before they’ll pick up the phone.

The problem

Offshoring has a credibility problem. Before Cape Access can talk about time zones or cost savings, a visitor needs a reason to believe the model works at all, and that it isn’t just cheaper labour with worse quality control. I structured the site around the practical case for offshoring to South Africa rather than abstract claims: aligned time zones, a strong talent pool, and a real cost difference, aimed squarely at a UK business audience deciding whether to make the call.

Result

A clear, credible front door for a company whose whole pitch depends on being believed before the first conversation happens.

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